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NEW YORK, NY — Mind’s Eye Group spent time in New York City this week with the Helen of Troy team, working alongside members of the OXO and Hydro Flask teams to review current workflows, identify opportunities for greater efficiency, and strengthen alignment across teams. The visit focused on open discussion, process clarity, and the continued development of a collaborative working model built around communication, accountability, and executional excellence. Together, the tea

New York, NY — May 2026 Last week, the Mind’s Eye Group (MEG) team attended Vertex Live on Broadway at the DRAMMA Theater in Times Square, joining leaders from across the private brand, packaging, retail, and design communities for one of the industry’s premier events. The evening brought together retailers, agencies, production partners, and packaging professionals from across North America to celebrate the continued growth and evolution of private brand packaging and brand