All Posts

New York, NY — May 2026 Last week, the Mind’s Eye Group (MEG) team attended Vertex Live on Broadway at the DRAMMA Theater in Times Square, joining leaders from across the private brand, packaging, retail, and design communities for one of the industry’s premier events. The evening brought together retailers, agencies, production partners, and packaging professionals from across North America to celebrate the continued growth and evolution of private brand packaging and brand

Challenge: Expedite approval timeline for Dasani Reform program to produce multiple versions to supply Coca-Cola and support Bottling partners Solve: • MEG worked in tandem with BASE Production Art files files to create multiple file iterations • Leveraged layering to produce Production Art and Color Seps visuals simultaneously from single file Success Metric: • Versions able to be created from single truth to condense linear timeline of Production Art and Color Seps to concu

Challenge: Background VIS color specified as a Pantone 279, but approved 2D visual color was built as an overprint of a PMS 279 Blue over a second lighter Pantone Blue. The overprint visual was desired final color. Color in its approved state was not deployable for ideal color consistency Solve: • Created a color space of visual overprint color and interpreted specific color builds in each printer profile, Spot, Conventional and Extended Gamut applications • Created random ta

Challenge: Scale a finite amount of (7) SKU sizes to 392+ printer fulfillment versions in less than 3 weeks. Changes between version were variable from (6) inner label version per size & (7) different Bottling locations. Solve: • MEG created a specialty team from the daily dedicated Coke team whose Mission was solely dedicated to project fulfillment • Leveraged our interna; workflow technology,Clearvue to compare every file asset for complete uniformity and validate targeted

Senior Manager, Own Brands: Glenn Pfeifer Open Partnership. Real Efficiency. Measurable Results. Mind’s Eye Group supports Wakefern’s Own Brands organization through an open, collaborative operating model—working alongside a tier-one creative agency to deliver seamless execution from design through print. In this model, the agency leads brand strategy and design, delivering PDPs or fully developed panels. MEG then owns production execution, including adaptive design, producti

Senior Director, Graphic Services – Scott Wilcox From Single-Brand Support to North America Go-To Partner Mind’s Eye Group began supporting The Coca-Cola Company in 2005, initially providing packaging execution for a single brand. Over the past two decades, MEG has steadily earned Coca-Cola’s trust through consistent performance, speed, and quality—expanding our role to support more than 35 brands across North America. MEG is primarily engaged on new product launches and emer

Regional Head of Graphics, North America – Josh Fisher Rebuilding North American Graphics Performance Mars Petcare has been a long-standing client and partner of Mind’s Eye Group. In 2019, Mars made a corporate decision to consolidate global graphics production into a centralized European model, working primarily through a single global supplier. Over time, this approach created challenges for North America: missed deadlines, inconsistent quality, communication gaps, and redu

NEW YORK, NY — Mind’s Eye Group spent time in New York City this week with the Helen of Troy team, working alongside members of the OXO and Hydro Flask teams to review current workflows, identify opportunities for greater efficiency, and strengthen alignment across teams. The visit focused on open discussion, process clarity, and the continued development of a collaborative working model built around communication, accountability, and executional excellence. Together, the tea