Mars Petcare

Regional Head of Graphics, North America – Josh Fisher

Rebuilding North American Graphics Performance

Mars Petcare has been a long-standing client and partner of Mind’s Eye Group. In 2019, Mars made a corporate decision to

consolidate global graphics production into a centralized European model, working primarily through a single global supplier.

Over time, this approach created challenges for North America: missed deadlines, inconsistent quality, communication gaps, and

reduced effectiveness—driven largely by offshoring and a lack of regional accountability. After five years, Mars Petcare made the

strategic decision to re-establish a North American marketing and graphics hub, empowering the region to select partners best

suited to local needs. MEG was the first call.

In less than a year, MEG has helped reverse prior trends—restoring schedule reliability, improving right-first-time quality, and

providing clear, responsive communication aligned to North American launch realities. MEG is now a trusted graphics partner

supporting Mars Petcare’s regional teams with confidence and consistency.