Smartwater VIS Redesign Case Study

Challenge:

Scale a finite amount of (7) SKU sizes to 392+ printer fulfillment versions in less than 3 weeks. Changes between version were variable from (6) inner label version per size & (7) different Bottling locations.

Solve:

• MEG created a specialty team from the daily dedicated Coke team whose Mission was solely dedicated to project fulfillment

• Leveraged our interna; workflow technology,Clearvue to compare every file asset for complete uniformity and validate targeted differentiating content changes

• Direct point -to -Point contact with Print supplier to communicate direct handoff visibility and manage dynamic priority needs

Success Metric:

Final Assets were supplied to printer in a condensed package for each Bottler in 3 weeks. (See Brook & Whittle printer testimonial)