Wakefern Food Corp. (ShopRite & Own Brands)

Senior Manager, Own Brands: Glenn Pfeifer

Open Partnership. Real Efficiency. Measurable Results.

Mind’s Eye Group supports Wakefern’s Own Brands organization through an open, collaborative operating model—working alongside a tier-one creative agency to deliver seamless execution from design through print. In this model, the agency leads brand strategy and design, delivering PDPs or fully developed panels. MEG then owns production execution, including adaptive design, production art, prepress, 3D visualization, and GS1-compliant bundles— maintaining end-to-end accountability.

MEG also provides Wakefern with MeetMEG, our lifecycle management platform, giving teams and suppliers real-time visibility into artwork status, approvals, timelines, and performance—eliminating manual reporting and status chasing.

Results

Eliminated 1.5–2 hours per day of manual status tracking for brand, category, and executive teams Enabled supplier self-service, freeing the equivalent of 1.5 FTEs for higher-value work Improved quality, faster timelines, and clear, predictable pricing—with fewer handoffs and less friction.

Client Quote – Glenn Pfeifer, Senior Manager, Own Brands

“MEG operates as a true extension of our team. Their open approach, execution discipline, and visibility through MeetMEG have improved quality, accelerated timelines, and removed a tremendous amount of day-to-day friction. Their team is responsive, knowledgeable, and genuinely invested in our success—making the partnership easier, more predictable, and more effective.”